Role Summary

Lead EEUN marketing to drive sell-out demand and support sales execution through performance marketing, trade marketing, content, and brand consistency. Own the calendar, budget allocation, KPIs, and weekly reporting.

Key Responsibilities1) Growth & Performance Marketing

• Plan and run conversion-focused campaigns (Meta, TikTok, Google where relevant).
• Own CAC/ROAS targets, pixel/event tracking, and weekly optimization.
• Build landing-page / product-page briefs and coordinate with e-commerce/marketplaces.

2) Trade Marketing (Critical for accessories)

• Create dealer-ready promo mechanics: bundles, seasonal offers, POSM, in-store visibility.
• Coordinate launches: hero SKUs, pricing ladder, and channel-specific messaging.
• Support sales with sell-in tools: catalogs, price lists, pitch decks, WhatsApp kits.

3) Brand & Content System

• Maintain EEUN brand look/feel across packaging, socials, and dealer materials.
• Run a content machine: product highlights, comparisons, UGC, creator briefs.
• Own product storytelling: compatibility, durability, warranty, quality proof points.

4) Team Leadership & Operations

• Manage marketing specialists (content, design, performance) + agencies.
• Set weekly targets, QA outputs, and enforce deadlines.
• Build SOPs: campaign briefs, creative review, publishing, reporting.

5) Reporting & Alignment

• Weekly dashboard: spend, leads/sales, ROAS, content output, dealer support delivered.
• Monthly plan: objectives, budgets, experiments, and learnings.
• Tight alignment with Sales on promos, inventory priorities, and regional focus.

Requirements

• 4–7 years marketing experience with 1–3 years leading a team.
• Strong in performance marketing + creative direction (not one-sided).
• Experience in consumer electronics/mobile accessories preferred.
• Comfortable with fast execution, numbers, and accountability.
• Tools: Meta Ads Manager, GA4 basics, TikTok Ads (preferred), Excel/Sheets, Canva/Adobe (or managing designers).

KPIs (Non-negotiable)

• Revenue influenced / attributed (where trackable)
• ROAS / CAC / CPM / CTR / CVR trends
• Content production cadence + quality score
• Dealer support SLA (materials delivered on time)
• Growth in active dealers’ pull-through (sell-out signals)
• Brand consistency & product launch success
  

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