Key Responsibilities:

• Market Research: Conduct thorough competitive analyses, market research, and customer interviews to inform product positioning and strategy
• Value Proposition Development: Develop and articulate clear, compelling value propositions for dopay solutions aimed at fostering the financial well-being of employees
• Cross-functional Collaboration: Collaborate with product management, sales, and operations teams to align on product enhancements, launch strategies, and go-to-market plans
• Marketing Campaign Execution: Plan and execute impactful marketing campaigns that educate and engage both existing customers and prospects, leveraging various channels, including digital, content, and events
• Sales Enablement: Develop sales collateral and training materials that empower the sales team to effectively communicate our product offerings and close deals
• Performance Analysis: Measure and analyze campaign performance and user feedback, using insights to iterate on strategies and improve the effectiveness of marketing efforts
• Community Engagement: Build relationships with industry influencers, partners, and the broader community to drive awareness and advocacy for dopay's mission and products
  
  

Requirements

What We're Looking For:

• Educational Background: Bachelor's degree in Marketing, Business, Finance, or a related field
• Experience: Minimum of 4-6 years of experience in product marketing, preferably in tech, FinTech, or SaaS sectors
• Market Knowledge: Strong understanding of marketing principles, product lifecycles, and consumer behavior
• Creative Thinking: Ability to craft compelling messaging and engage various audiences with creative marketing strategies
• Analytical Skills: Proficient in analyzing data and generating insights to inform decision-making processes
• Communication Skills: Excellent verbal and written communication skills, with an aptitude for creating engaging content
• Team Player: A collaborative mindset with a passion for working cross-functionally to achieve results
• Language Skills: Fluency in Arabic and English; proficiency in other languages is a plus
  
  

Benefits

Why Join dopay?

• Be part of a mission-driven company that is transforming payroll and financial inclusion for workers in emerging markets
• Work with a dynamic and diverse team focused on innovation, growth, and delivering value to our clients and their employees
• Competitive salary and benefits, with opportunities for career growth and professional development
  
  

If you are a proactive, data-driven marketer who thrives on building customer relationships and driving long-term value, we'd love to hear from you. Apply today to join dopay and make a meaningful impact on financial inclusion!

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