Responsibilities:

• Own and drive the performance of full-funnel growth strategies across acquisition, activation, retention, and monetization
• Launch and scale experiments across paid channels (Meta, Google, TikTok), organic growth, partnerships, and referrals
• Collaborate with CRM, product, and data teams to optimize user journeys and conversion funnels
• Monitor and improve key KPIs including CAC, retention rate, and LTV across different user segments
• Manage budget allocation and ensure campaigns meet ROI and payback period targets
• Deep-dive into cohort data and behavior to identify growth opportunities and funnel drop-offs
• Partner with data analysts to design and track dashboards, attribution models, and growth reporting frameworks
  
  
  
  
  

Required Qualifications
Education:

Bachelor of business or any related degree.

Skills:

• Strong understanding of growth metrics (CAC, LTV, payback period, retention) and performance analysis
• Proven track record in launching and scaling user acquisition or lifecycle campaigns
• Hands-on experience with ad platforms (Meta, TikTok, Google UAC), analytics tools (GA4, Firebase), and experimentation frameworks
  
  
  
  
  

Experience:

3 - 5 years of experience in product-led growth roles.

Fintech or consumer app experience is a strong plus.

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