The Role

We’re seeking a Senior Product Marketing Manager to lead go-to-market strategy for our IoT and eSIM product lines. This is a high-impact role driving the growth of Telnyx’s global mobile connectivity offerings—including programmable SIMs, dynamic eSIM provisioning, and our multi-IMSI platform.

You’ll serve as the strategic owner of messaging, competitive differentiation, and sales enablement, while also partnering cross-functionally to optimize the product activation funnel and increase user activation rates. 

This role is based onsite in Amsterdam or Dublin to align closely with our EMEA-based product and sales teams.

What You’ll Do

• Lead GTM strategy for IoT and eSIM from early-stage research through launch and growth.
• Define and evolve positioning and messaging for global IoT builders, device manufacturers, MVNOs, and enterprise mobility teams.
• Own competitive analysis and market intelligence, identifying opportunities to differentiate across product, user experience, and GTM dimensions.
• Partner with Product and Data teams to build and improve the activation funnel, understand user behavior, and identify friction points in onboarding and conversion.
• Develop and execute programs to drive user activation and time-to-value, think onboarding flows, in-app comms, lifecycle content.
• Collaborate with Sales and Solutions Engineers to develop enablement materials and train the field on new capabilities and customer narratives.
• Create and maintain high-impact collateral including pitch decks, integration guides, and case studies.
• Support demand generation with messaging frameworks and campaign strategy aligned to product value props.

What We’re Looking For

• 4+ years of experience in product marketing at a technology or telecom company, with a focus on infrastructure, mobility, or API-driven platforms.
• Strong understanding of cellular IoT, eSIM/eUICC, multi-IMSI solutions, or mobile core infrastructure.
• Demonstrated ability to lead cross-functional initiatives and influence product roadmap and GTM success.
• Hands-on experience with funnel analysis, product usage metrics, and user activation strategy ideally in a product-led organization.
• Excellent communicator with a talent for simplifying complexity across written content, customer-facing materials, and internal presentations.

Nice to Haves

• Experience supporting product-led growth or usage-based onboarding strategies.
• Background in working with embedded device manufacturers, SIM management platforms, or global mobile connectivity providers.
• Familiarity with Telnyx’s competitive landscape across IoT connectivity is a plus.
  

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