Key Responsibilities:

1. Lead Offline Customer Acquisition

• Own the strategy and execution of MonieWorld’s offline growth initiatives.
• Identify, activate, and manage high-impact locations including retail outlets, community centers, religious institutions, and events.
• Coordinate field activations, street marketing campaigns, and manage brand ambassadors.
• Design and implement experiments to optimize call-to-action visibility and conversion.

1. Develop Strategic Partnerships

• Secure meaningful partnerships with community groups, local businesses, religious centers, and cultural organizations.
• Negotiate mutually beneficial deals that drive user acquisition and elevate brand awareness.
• Represent MonieWorld at partner events, strengthening brand presence and credibility.

1. Deepen Community Engagement

• Plan, host, and attend community-driven events that foster authentic engagement.
• Cultivate strong relationships with influencers, cultural leaders, and key community introducers.
• Create targeted campaigns tailored specifically to resonate within London's African diaspora.

1. Analyze and Optimize Performance

• Collaborate closely with the growth analytics team to measure offline initiatives’ ROI and customer acquisition cost.
• Regularly analyze performance data to inform strategic decisions and enhance campaign effectiveness.
• Consistently report insights, successes, and actionable feedback from field operations.

Qualifications

• Minimum of 3 years experience in offline marketing, partnerships, events, or similar roles.
• Proven track record in launching or scaling products/services in new markets.
• Existing network or demonstrated ability to quickly build relationships within African communities in London.
• Exceptional negotiation, interpersonal, and communication skills.
• Experience working with measurable targets and KPIs.
• Self-motivated, autonomous, and proactive mindset.
• Flexible schedule, willing to participate in events outside traditional business hours.

What we can offer you

• Culture -We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
• Learning - We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
• Compensation - You’ll receive an attractive salary and commission structure
  

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