الخبرة : 0-3 سنة
الراتب : غير مذكور
المكان : السعودية العربيه
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.
Reports to: Digital Marketing Manager
The Role
We are seeking a Senior Digital Marketing Executive – Paid Media to plan, execute, optimise, and report on high-impact paid digital campaigns across multiple platforms. The role focuses on performance-driven marketing, audience strategy, and continuous optimisation to drive registrations, leads, and conversions for large-scale B2B events and campaigns.
The ideal candidate is hands-on, analytical, and comfortable managing significant budgets, multiple stakeholders, and complex campaign structures across regions.
Key Responsibilities
Paid Media Strategy & Execution
Plan, launch, and manage paid campaigns across:
Google Ads (Search, Performance Max, Display, YouTube)
LinkedIn Ads (Lead Gen, Website Conversions, ABM, InMail)
Meta Ads (Facebook & Instagram)
Other platforms as required (TikTok, programmatic, etc.)
Translate campaign objectives into structured media plans aligned with KPIs (CPL, CPA, ROAS, registrations, leads).
Build and manage full-funnel strategies (awareness → consideration → conversion).
Campaign Optimisation & Performance
Continuously monitor and optimise campaigns to improve:
CTR, CPC, CPL, CPA, conversion rate, and scale efficiency
Conduct A/B testing on:
Creatives, copy, audiences, bidding strategies, and landing pages
Identify underperforming campaigns early and take corrective actions.
Manage pacing and budget allocation to ensure efficient spend.
Audience Strategy & Targeting
Develop and maintain:
Custom audiences, lookalikes, remarketing pools, and ABM lists
Segment audiences by:
Region, industry, job function, seniority, intent, and behaviour
Tracking, Analytics & Reporting
Ensure correct implementation of:
GA4, conversion tracking, GTM, pixels, and event tracking
Build and maintain performance dashboards and reports.
Deliver:
Weekly, campaign-level, and post-campaign reports
Clear insights, learnings, and recommendations
Flag data inconsistencies and work proactively to resolve tracking issues.
Qualifications
Experience
3–6 years of hands-on experience in paid digital marketing
Strong experience managing large-scale, multi-campaign accounts
Experience in B2B, events, lead generation, or performance marketing preferred
Technical Skills
Strong expertise in:
Google Ads (Search, PMax, YouTube)
LinkedIn Campaign Manager
Meta Ads Manager
Solid understanding of:
GA4, Google Tag Manager, conversion tracking
Confident with Excel / Google Sheets for performance analysis
Experience with dashboards and reporting tools is a plus
Soft Skills
Highly analytical and data-driven
Strong ownership mindset and accountability
Ability to manage multiple priorities under tight deadlines
Clear communicator with stakeholder-management skills
Proactive problem-solver with attention to detail
Desirable (Nice to Have)
Exposure to international / multi-region campaigns
Experience in exhibition, events, or B2B industries
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A comprehensive company funded private medical insurance with international coverage
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.