ic principles that govern consumer decision-making. The course begins with an introduction to consumer behavior, exploring how individuals make choices based on preferences, constraints, and market options. Learners then study the axioms of consumer preferences, understanding the logical foundations that guide rational choices. The course delves into the foundations of the utility function, teaching how to quantify satisfaction and model consumer decision-making mathematically. Students also learn how to derive properties of the utility function using mathematical techniques, enabling precise analysis of consumer choices. A key focus is on indifference curves, including deep dives on their shapes, slopes, and interpretation in various market scenarios. Through examples and step-by-step explanations, learners gain the ability to analyze consumer preferences, predict responses to price and income changes, and apply utility theory to real-world economic problems. By the end of the course, participants will have a solid understanding of the mathematical and conceptual foundations of consumer behavior, equipping them to
