The Fundamentals of Qualitative Research Methods course provides a comprehensive introduction to qualitative research techniques, designed for students, researchers, and professionals in social sciences, marketing, or any field requiring in-depth understanding of human behavior. The course begins with an overview of qualitative research, its principles, and how it differs from quantitative methods. Learners then explore how to develop effective qualitative research questions that guide meaningful inquiry. The course covers practical methods such as conducting interviews and focus groups, teaching how to gather rich, insightful data from participants. Students also learn approaches to analyze qualitative data systematically, identify themes, and interpret findings accurately to inform decision-making. Through real-world examples and hands-on exercises, participants gain the skills to design and conduct qualitative research projects with confidence. By the end of the course, learners will understand the full process of qualitative research—from formulating questions to analyzing results—and will be equipped to apply these methods in academic