This Digital Marketing Essentials course by Michael Niles Training and Media is designed for beginners, small business owners, and entrepreneurs seeking to establish a strong online presence. The course provides a practical, step-by-step approach to core digital marketing skills, helping learners apply strategies that drive engagement, traffic, and growth.

The course begins with managing online meetings and workshops to facilitate professional virtual communication. Students learn how to create video testimonials and understand the importance of video content in digital marketing to attract and retain customers. Social media lessons focus on crafting engaging posts tailored for your audience, while blogging modules teach how to set up and maintain a blog that drives organic traffic.

SEO fundamentals are covered to help optimize your website for search engines, ensuring higher visibility and reach. The course also highlights live online training options for startups and small businesses, providing actionable strategies and tools for immediate implementation.

By the end of the course, learners will have the knowledge and confidence to execute effective digital marketing campaigns, manage SEO and blogging, leverage social media, and utilize video content to grow their business online.