This Media Buying 1 course is an introductory lesson designed to help beginners understand the core principles of media buying and how paid advertising works across platforms like Facebook Ads and Google Ads. It provides a simple foundation before moving into advanced strategies.

You will start by learning what media buying is and why it is essential for digital marketing and business growth. The course explains how advertisers use paid traffic to reach targeted audiences, generate leads, and increase sales.

Next, you will explore the basic structure of ad campaigns, including campaigns, ad sets, and ads. Understanding this structure is important for organizing and optimizing your advertising efforts effectively.

The course also introduces audience targeting fundamentals, such as interest-based targeting, demographic targeting, and broad audience strategies. You will learn how businesses choose the right people to show ads to in order to improve performance.

In addition, you will get an overview of ad creatives and why visuals and messaging are critical for success in media buying.

By the end of this first module, you will have a clear understanding of how media buying works at a basic level and be prepared to move into