This Media Buying 101: Start, Profit, Scale with Max Teitelbaum is a beginner-focused course that breaks down how paid advertising works and how to turn it into a structured, profitable system. It is designed for anyone who wants to understand how advertisers use platforms like Facebook Ads and Google Ads to generate consistent results.

The course starts with the fundamentals of media buying, explaining how campaigns are structured and how ad delivery systems decide who sees your ads. You will learn how testing works, including how to launch simple campaigns, choose audiences, and set budgets in a controlled and efficient way.

In the “profit” stage, the focus shifts to performance analysis. You will learn how to read key metrics such as ROAS, CPA, CTR, and conversion rates to identify winning campaigns and eliminate underperforming ones. This helps you make decisions based on data instead of assumptions.

The final “scale” stage covers how to grow successful campaigns using structured scaling methods, including budget increases, audience expansion, and creative testing strategies.

By the end of this course, you will understand the full media buying process from start to scale and how to build profitable ad systems with