This course, Google Ads Placement Targeting, is designed to help beginners understand how to control where their ads appear across the Google Display Network and YouTube. Placement targeting is a powerful feature that allows advertisers to choose specific websites, apps, videos, or channels where their ads will be shown.

In this lesson, you will learn how placement targeting works and how it differs from keyword targeting and audience targeting. Instead of relying only on automated placements, you can manually select high-performing websites or YouTube channels that match your target audience.

You will also discover how to research placements, analyze website relevance, and identify platforms that bring better traffic quality and conversions. The course explains how to add managed placements in Google Ads, exclude poor-performing sites, and optimize placement performance over time.

In addition, you will learn how to balance manual and automated targeting strategies for better campaign efficiency and lower advertising costs.

By the end of this course, you will understand how to use placement targeting to improve ad visibility, reach more relevant users, and increase return on investment