This Social Media Marketing Foundations course is designed for beginners who want to understand the core principles of social media marketing and how businesses use social platforms to grow online. The course provides a simple introduction to strategy, audience targeting, and platform selection.
In this course, learners will explore what social media marketing (SMM) is and why it has become an essential part of digital marketing. You will learn how businesses use social media to increase brand awareness, engage audiences, and promote products or services effectively.
The tutorial also explains how to set strategic social media goals that align with business objectives. Learners will understand how clear goals improve content planning, audience engagement, and campaign performance.
Additionally, the course covers audience definition and targeting techniques, helping learners identify the right users based on interests, behavior, and demographics. It also introduces the most widely used social media platforms and explains how each platform serves different marketing purposes.
This course is ideal for beginners, students, freelancers, and entrepreneurs who want to build a strong understanding of social media marketing.
By the end of this course, learners will
