This course by Dr. Sandhu introduces the fundamentals of research methods for business students and academic researchers. The program is designed for undergraduate, MPhil, and PhD students who want to understand how academic and business research projects are planned and developed professionally.
The course explains the meaning of research and introduces different types of research commonly used in academic studies and business investigations. Students learn the differences between exploratory, descriptive, and explanatory research approaches and how each method supports different research objectives.
The lessons also focus on practical academic writing skills, including how to choose a research topic, develop a strong research problem, and write research aims, objectives, and questions clearly. Additional topics include writing introductions, rationales, and literature reviews for theses and dissertations.
The course further explains inductive and deductive research approaches and introduces qualitative and quantitative research designs. Learners gain a clear understanding of how researchers select appropriate methodologies depending on the nature of the study and available data.
This program is suitable for students preparing theses, dissertations, or academic proposals in business and management fields. By the end of the course, learners will understand the core principles of business research methodology and academic research writing.
