This course, Free Google Ads Course 2024 – Complete Step-by-Step Google Ads (AdWords) Tutorial, is designed to help beginners learn how to use Google Ads from scratch. It provides a structured and practical approach to understanding online advertising and running real campaigns that generate traffic, leads, and sales.

You will start by learning the basics of Google Ads (formerly Google AdWords), including how the platform works and how ads appear on Google Search, YouTube, and the Display Network. The course explains the core structure of campaigns, ad groups, keywords, and ads in a simple and easy-to-follow way.

Step by step, you will learn how to create your first campaign, choose the right objectives, set budgets, and select high-intent keywords. You will also learn how to write effective ad copy that improves click-through rates and conversions.

The training covers targeting options such as location, audience, and device targeting, as well as performance tracking using key metrics like CTR, conversions, and Quality Score.

By the end of this course, you will have a