The “GA4 vs Universal Analytics” course explains the most important differences between Google Analytics 4 and the older Universal Analytics platform. This beginner-friendly tutorial helps learners understand how Google changed its analytics system and why GA4 has become the standard for website and app tracking.

In this course, students will explore key differences such as event-based tracking, reporting structure, data collection methods, user-focused analytics, cross-platform tracking, privacy updates, and machine learning insights. The tutorials also explain how GA4 improves customer journey analysis and provides more advanced tools for measuring user engagement and conversions.

This course is ideal for marketers, business owners, SEO specialists, bloggers, and analytics beginners who want to transition from Universal Analytics to GA4 with confidence. Learners will understand how the new platform works and how to use its features to improve website performance and marketing strategies. By the end of the course, students will have a