This course provides a practical introduction to marketing analytics and tracking, helping you understand how to measure the performance of your campaigns effectively. It is designed for beginners, marketers, and business owners who want to make data-driven marketing decisions.
You will start by learning how to use UTM parameters to track traffic sources and understand where your audience is coming from. This allows you to measure the success of different campaigns and channels accurately.
Next, the course introduces a simple 5-step framework for getting started with marketing analytics. You will learn how to define goals, collect relevant data, and turn that data into meaningful insights.
The course also covers Google Analytics, including how to customize reports and track key performance indicators. You will learn how to set up goals to analyze the customer journey and understand user behavior on your website.
In addition, you will get an introduction to Google Tag Manager, a powerful tool that helps you manage tracking codes without technical complexity.
By the end of this course, you will be able to track marketing performance, analyze data effectively, and optimize your campaigns based on real insights. This course is ideal for beginners in digital marketing, analysts, and business owners.
