About Mr. Beard

Mr. Beard is Egypt’s leading premium men’s grooming brand, offering complete care solutions for beard, hair, and body.

We don’t just sell products — we build routines, confidence, and a lifestyle for modern men.

With 1 million customers and expansion into GCC, we’re building the benchmark brand in men care.

Role Overview

We are looking for a Digital Marketing Manager to lead performance, growth, and digital strategy across all paid and owned channels.

You will own revenue growth, ROAS, funnels, creatives performance, and scaling locally and internationally.

This role is high-impact and works directly with the CEO.

Key ResponsibilitiesPerformance & Growth

• Own and scale Meta, TikTok, Google Ads performance
• Manage budgets, CAC, ROAS, AOV, LTV targets
• Build full-funnel strategy (TOF/MOF/BOF)
• Launch and scale new offers, bundles & campaigns
• Optimize landing pages, CRO & website conversion

Strategy & Analytics

• Track & analyze performance via GA4, Shopify, dashboards
• Build weekly/monthly reports with insights & actions
• Forecast sales, budgets, and campaign scaling
• Test & validate new growth channels

Creative & Content Direction

• Work closely with content creators & media buyers
• Guide ad creative strategy (UGC, storytelling, hooks)
• Analyze winning creatives and scale angles

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